Lisa Thomas
Founder & Consultant
Lisa Thomas has a business resume that spans decades in the financial and technology world with multiple client services & project management roles at MBNA America, SEI Investments and Sanchez/e-Profile. She has worked with teams launching online banking platforms for American Express, Lehman Bank, Sovereign (Santander) Bank and various other financial institutions. She brings that wealth of knowledge to her small to mid-sized business projects.
Choosing to build upon a freelance career, Brand Farm (originally Mid-Atlantic Equestrian Services) was founded in 2002 by Lisa after her corporate career was directly affected by 911. With an initial focus on the olympic level equestrian athletes, businesses and events – her business expanded to include a variety of clients in real estate, small business, the arts, health and advocacy, as well as sports marketing and event management. In addition, she served for 3 years as the Event, Sponsorship & Marketing Director of the Coatesville Invitational Vintage Grand Prix, a 3-day vintage automotive and motorcycle event held in Chester County, PA.
In 2018, she rebranded Mid-Atlantic Equestrian Services to Brand Farm, LLC with her husband Bill Thomas, due to their shared expertise in consultancy work. Bill’s impressive resume includes being the award-winning founder of Bills Khakis, consultant to Levis Strauss/Dockers, Brand Director of Duck Head, and Founder of PennBilt Brand. Together they offer expansive consultancy services across multiple industries.
Skill Set:
Project management, website & graphic design, marketing & advertising, social media, journalism, sports marketing, athlete management, event management, fundraising & sponsorship activation, third-party vendor management & contract negotiations.
Executive Experience:
PennBilt Brand, MBNA America, SEI Investments, e-Profile/Sanchez
Notable Clients:
Margot Mohr Teetor RE/MAX, New Heritage Properties, City of Coatesville Invitational Vintage Grand Prix, Nanci Hersh Artist, FM Supply, Bombus Advocacy, The Center for Change, Boyd & Silva Martin, Ocala Horse Properties, Wellington Equestrian Realty, Wordley Martin Equestrian, Ocala Eventing Prix, KSN Racing, Kim Herslow Dressage, Foxtale Farm, Cheshire Hunt Conservancy, Royal Crown Farm, Bruce Davidson Eventing, Fylicia Barr Eventing, Blue Hill Farm
Bill Thomas
Brand Director & Consultant
Bill has spent his life creating, launching, building and advising consumer brands. PennBilt Brand, Bills Khakis, Duck Head, Levis/Dockers, OOBE Brand, Scott Barber, Marlboro, Oldsmobile, Cheer & Emotion Kayaks are all household names that Bill has either created, launched or contributed to over the past 30 years.
Bill’s track record of changing customer perceptions, flanking competitive categories, un-tapping market share and building customer advocacy testifies to his belief that deep inside all brands lies a divine spark – one or two unique elements that make a product (or service) special. Identifying that “spark” and telling the story in a compelling manner is the fundamental principle of brand building.
Building a successful brand is the by-product of well informed discovery, sound strategies, creative thinking, teamwork and patience. Ideas are only as good as the resources invested measured against the results delivered.
As the founder and CEO of Bills Khakis, the company was ranked 5 times in INC. Magazine’s Inner-City 100 and Bill was honored as Pennsylvania’s Ernst & Young Entrepreneur of the Year.
2022 marks a new era for Bill Thomas with the launch of PennBilt Brand, a continuation of a life’s work, focused on American-made, that started with the discovery of a pair of WWII khakis.
Skill Set:
Strategy, Planning, Sales & Marketing, E-commerce, Merchandising, Product Development, Design, Creative, Customer Service, Manufacturing & Fulfillment.
Executive Experience:
Pennbilt Brand, Duck Head (Oxford Industries), Levi Strauss, Bills Khakis, OOBE Brand, Scott Barber, Leo Burnett Co.
