Brand Farm

Event & Sponsorship Management

Event & Sponsorship Management

Lisa Thomas has a resume in sports coverage, athlete management, sponsorship and event management that spans 2 decades. She has covered sporting events and represented olympic level athletes at events throughout the USA including the Kentucky 3 Day Event, Fair Hill International, The Devon Horse Show, Dressage at Devon, The Winter Equestrian Festival, Global Dressage Festival, US Para-Equestrian National Championships, the Ocala Horse Properties Eventing Prix and The NHL Winter Classic (Mites on Ice).

Lisa also negotiated professional athlete’s sponsorship contracts for over 2 decades, including Olympian Boyd Martin’s corporate sponsorship agreements and event appearances from 2008 to 2021.

Lisa also continues to be an active volunteer at The Cheshire Races, The Willowdale Races and Plantation Field Horse Trials.

From 2021 to 2023 she held positions as Event & Sponsorship Director at the Coatesville Invitational Vintage Grand Prix – a 3 day event in Chester County that featured vintage cars & motorcycles on a 2 mile course which meandered the streets of Coatesville, Pennsylvania. In that role she managed all the sponsorship fundraising and activation, website design, social media, program design, 3rd party vendors, and creation of all the marketing graphics and assets. She quadrupled fundraising efforts in her 3 years at the event, with proceeds from the event going to support the City of Coatesville’s parks & recreational initiatives.

In the early spring of 2024, she joined the sponsorship and advertising team at the prestigious Radnor Hunt Concours, a 3 day invitation only event held September 6/7/8, in Radnor, Pennsylvania.  The Concours is a collector’s dream, boasting vintage auto and motorcycle entries from all over the country.  In addition to being one of the most distinguished car & motorcycle concours in the country, the weekend features; a Friday night BBQ, Saturday morning Road Rally, VIP luncheon, Black Tie Gala, Cars & Coffee, as well as an expansive vendor village with artists, antiques, luxury goods and performance car displays.  Proceeds from the Radnor Hunt Concours go to support the Thorncroft Equestrian Center’s therapeutic riding program and the local Boy Scout chapter.

For more information regarding sponsorship, advertising & vendor opportunities, please reach out to Lisa.


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